By Scot McKee
Scot McKee has been helping B2B brands tell better stories for over 25 years. Author of #1 Amazon ranked B2B books, ‘Creative B2B Branding (no, really)’ and ‘Business Marketing Face to Face’ (published by Goodfellow; Oxford), he is also founder and Managing Director of the multi-award winning creative brand consultancy, Birddog. Scot’s role is to drag, cajole and coerce marketing professionals into new ways of thinking and communicating brand value. A controversial blogger and conference speaker, he has been Chairman of the B2B Marketing Forum, lectured for University MBA courses, delivered keynotes to the B2B Marketing Conference and is listed in the B2B Marketing Top 10 Influencers on LinkedIn.