Simplyhealth logo

B2B Brand Positioning

In this B2B brand positioning case study, we provide a snapshot of a brand project delivered for a Birddog corporate client.

Simplyhealth has been providing affordable healthcare for over 140 years through a range of cash and dental plans, but needed a more compelling B2B proposition for the corporate market…

Birddog’s Brand Positioning Strategy and Creative Platform® focussed on wellbeing, performance and the concept of human maintenance. Cyborg imagery – not quite human, not quite machine – was developed and supported by creative brand copy before being applied to website design, animations, web ads and outdoor media in advance of a London Olympia launch.

Need to see another B2B brand positioning case study?

We love it
when you talk dirty…

  • Great day, so much excitement and chatter from the whole team which is still coming through now. A massive thank you from us all!

    P. Whelan Director of Corporate
  • Can I just say that in the 20 years I've worked here, you've produced the best work I've ever seen for our company.

    C. Rice Head of Delivery
  • We chose Birddog for our B2B brand positioning to challenge current messaging and differentiate within a commoditised marketplace. We’ve seen significant increase in engagement across our B2B channels and secured new clients as a direct result of the campaign.

    K. Hungerford Senior B2B Marketing Manager
  • Working with the Birddog team was a pleasure, their fresh approach was a real motivator and I’d be delighted to work with them again.

    K. Hungerford Senior B2B Marketing Manager
  • Does what a great agency should do: delivers what you need with none of the convoluted marketing bullsh*t you might get from other agencies. Simple!

    C. Perry Head of Corporate Marketing
  • Birddog's creative brand positioning has completely transformed the way my team writes copy.

    L. Kennelly Corporate Marketing Manager

Godot ain’t coming…

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt