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Simplyhealth
B2B Brand Positioning

In this B2B brand positioning case study, we provide a snapshot of a brand project delivered for a Birddog corporate client.

Simplyhealth has been providing affordable healthcare for over 140 years through a range of cash and dental plans, but needed a more compelling B2B proposition for the corporate market…

Birddog’s Brand Positioning Strategy and Creative Platform® focussed on wellbeing, performance and the concept of human maintenance. Cyborg imagery – not quite human, not quite machine – was developed and supported by creative brand copy before being applied to website design, animations, web ads and outdoor media in advance of a London Olympia launch.

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when you talk dirty…

  • Great day, so much excitement and chatter from the whole team which is still coming through now. A massive thank you from us all!

    P. Whelan Director of Corporate
  • Can I just say that in the 20 years I've worked here, you've produced the best work I've ever seen for our company.

    C. Rice Head of Delivery
  • We chose Birddog for our B2B brand positioning to challenge current messaging and differentiate within a commoditised marketplace. We’ve seen significant increase in engagement across our B2B channels and secured new clients as a direct result of the campaign.

    K. Hungerford Senior B2B Marketing Manager
  • Working with the Birddog team was a pleasure, their fresh approach was a real motivator and I’d be delighted to work with them again.

    K. Hungerford Senior B2B Marketing Manager
  • Does what a great agency should do: delivers what you need with none of the convoluted marketing bullsh*t you might get from other agencies. Simple!

    C. Perry Head of Corporate Marketing
  • Birddog's creative brand positioning has completely transformed the way my team writes copy.

    L. Kennelly Corporate Marketing Manager

Godot ain’t coming…

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