birddog

B2B Search Engine Optimisation (SEO)

Birddog is pleased to offer a fully bespoke SEO service, tailored for the client business and specifically the B2B market.

Structure

Birddog’s B2B Search Engine Optimisation (SEO) programme comprises of five stages. Engagement in the programme can begin and end with one, or all of the stages, depending on where the client is in the development and implementation of a search strategy.

Stage One – Marketplace Review

• Existing search engine visibility
• Competitor visibility
• Keyword competitiveness.

Research is conducted across multiple search engines including Google, Yahoo! And Bing.

Stage Two – Technical Review

• Content
• Technical structure
• Page elements such as navigation
• Semantic HTML markup
• Keyword density analysis
• Page titles analysis
• Meta data analysis
• ALT & descriptive tags analysis
• Copy / image ratio analysis

The review ensures that all areas of a website that require optimisation are highlighted, so that the correct optimisation programme can be developed and implemented into the site (stage three).

Stage Three – Content Development and Programme Structure

• Keyword planning
• Keyword density development
• Markup optimisation and validation
• On page element optimisation:
  • Page titles
  • Meta data
  • ALT & descriptive tags
  • Semantic markup (content ordering, H1, H2 tags etc)
  • Copy / image ratio optimisation

Once implemented (in stage four), this content will optimise the digital property, increasing the relevancy of the content/site to make it easier for search engines to understand what to index and how frequently to visit.

Stage Four – Content Implementation

Detailed planning and implementation of the optimised content ranging from simple updates via a client Content Management System (CMS) to more complex development of SEO optimised website code. Before any inbound link building begins (stage five), new, optimised content must be implemented into the site, to maximise any uplift in visits. Delivery of this stage comes in the form of a pre-defined programme of implementation over an agreed timeframe, lasting days, weeks or months.

Stage Five – Off-Page Optimisation

• Directory listings
• Article writing
• Content seeding
• Blogging
• Blog interaction (commenting)
• Social media -
  • Micro blogs – Twitter
  • Bookmarking – (digg, reddit, stumbleupon)
  • Networks – Facebook, LinkedIn
  • Blog seeding/directories – Technorati
  • Retweeting sites – ReTwt etc
• Web listings -
  • News aggregators – Google news
  • Google maps
  • Google directory

Off-page SEO is a gradual process, whereby the client URL is seeded on a variety of sites that are complementary to the client business and industry. The process is intentionally slow, so as to not jeopardise search engine listings through being flagged for unusual behaviour. In addition to inbound link building, the client will be provided with a monthly report covering site stats (traffic, visits, visitors, and page views), keyword exposure, referrals, positions, and Search Engine Results Page (SERP) listings.

Want to know more?

Contact Birddog