birddog

Digital Strategy & Services

The ability to spontaneously engage with the Internet has fuelled a huge shift in audience behaviour. The Social Web has forced brands to significantly change the ways in which they talk to their customers through Digital (and traditional) channels. High-speed broadband, 3G and SmartPhones (BlackBerry/iPhone/Android etc.) means the Internet now goes wherever we go. It is a 24/7 medium – always on and always within reach.

Digital Strategy is planning the creative use of online channels to engage with audiences. Success relies upon relevancy – delivering the right message and tone of voice, through the right channels. This is no longer a one-way medium – it is no longer confined to websites and emails. The Social Web has provided consumers with the tools to engage one another on a very personal level, with or without your brand.

Digital is part of everything Birddog does. We think about Digital Strategy and we deliver Digital Campaigns. The constantly evolving thinking and planning represents the culmination of years of industry knowledge and experience. Every day, businesses face new challenges marketing to and engaging with their customers online. Birddog combines Digital Strategy with proven models and tools to provide answers to those problems.

The outcomes are clearly defined plans with solid rationale that lead to brilliant digital ideas that increase brand value. Digital with thinking, not just digital for the sake of digital. We do all these things in support of our clients’ brands – which is not too shabby for a day’s work…

Some of the Things We Do:

Digital Strategy:

• Digital Consultancy
• Digital Planning
• Digital Strategy
• Information Architecture Design (IA)
• User Experience Strategy (UX)
• Communications Channel Planning (Online Marketing)
• Social Media Strategy

Digital Services:

• Creative Concept Development
• Digital Design/Studio Services
• Website Design
• Website Build/Hosting/Maintenance
• Social Media Application Development
• Search Engine Optimisation (SEO)
• Paid Search
• Email Marketing
• Broadcast Content/Video
• Mobile Internet / WAP Enablement
• Campaign Development/Delivery

What to do next?

For full details of our services, contact Birddog