Birddog

8 March 2012

We’re Hiring – Senior Designer, London

The Agency

Birddog is the Brand and Digital Agency that achieves creative change for businesses. We work almost exclusively in the B2B market and so far with a small, yet fast-growing team we’ve been big enough to reach the whole world. Our award winning work impacts local, regional and international audiences across every market sector.

We’ve been telling the B2B Marketing Industry what it didn’t want to hear since 1994, shifting perceptions away from the ordinary, towards the extraordinary. It’s a tough job, but at least someone knows how to do it.

The Candidate

That’s where you come in. We’re on the lookout for an exceptional and ingenious Senior Designer who has proven ability and experience within an equivalent role. This is a fulfilling, varied position in a small agency that requires input at all stages of the creative process from concept creation, art direction, press ready artwork, photo re-touching, storyboarding to brand management and guideline creation. The role is an excellent opportunity for an enthusiastic creative to add value to the business as we grow. If you’re looking for a work hard, play hard agency environment where you can really make your mark then this is it.

The Senior Designer’s primary focus is ensuring Birddog and our clients are pushed as far as possible creatively. That’s across brand development and digital execution. Realising the potential of an idea through the right creative outcome is key to your success.  You will be expected to come up with cross-platform, creative campaigns that have positive commercial impact on the brand being marketed.

You will also be expected to contribute towards, and beyond, new business presentations to sustain agency growth.

Experience

With at least 3 years + equivalent experience under your belt you’ll have an eye and passion for design, be outgoing, self-motivated and highly organised with the ability to quickly build trust.

You’ll be able to translate client briefs into creative tactics that engage B2B and channel audiences, as well as the capacity to work across both traditional and new media, including: print collateral, email, mobile/web apps, press advertisements, social media channels, video and motion graphics, internal awareness and lead-generation campaigns; events and tradeshows.

To be considered for this role within the Creative team, you will need to offer the following:

  • Creative Professional
  • Strategic & Creative Thinker & Presenter
  • Clear communicator – visual, written, oral, numeric
  • Excellent organization skills
  • Adobe Suite Software and digital/social savvy
  • Personable, but persuasive communication techniques
  • Degree and/or CIM Qualified
  • 3 Years (min.) senior creative experience within an agency environment
  • Business to business experience an advantage
  • Knowledge of reproduction and print processes (sheet/web/digital) and requirements to deliver client work across print and digital media

If this sounds like you, you’re ready for a new challenge and have the character and experience described please do not hesitate to apply. No agencies please.

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Creative

29 September 2010

Corporate Identity

You may have noticed that Birddog has recently undergone a new makeover. Not the kind where an overly tactile Gok Wan leaves Birddog shivering in front of a mirror while the nation observes every fold and crevice. No this makeover was far subtler but much needed.

Gone are the much-loved images of dogs with wings and in their place, a vibrant and agile colour palette that complements our new creative direction. To match Scot and the Birddog team’s frequent and active observations in B2B literature and all things digital we now have a clean and conversational serif typeface that is flexible in both core messaging and focused body copy.

The logo itself has only experienced a few minor tweaks. It wasn’t necessary to meddle with what has evolved into essentially an already distinctive wordmark in the B2B Agency arena.

The Birddog wordmark still looks as relevant today as it did 15 plus years ago. Instead, it now sits within a circle, that can be cropped at 88% and anchored to the top of our outgoing collateral.

The Birddog ‘paw’ has been removed and is now only used as a secondary graphic device, as it was felt that the wordmark could now stand out on its own without it. This will now be used sparingly to accentuate the brand as opposed to an over-use of it as a graphic element.

Everything has been stripped right down to a clean, simple and uncluttered identity. The premise being that our new and minimal look will allow our work and our content to speak for itself.

Over a period of time we will add a more illustrative element to the brand so be alert. The ‘winged’ quadrupedal may return in a new incarnation…

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Brand

2 September 2010

Creative Platform® Brand Workshops

‘Let’s hold a workshop to discuss that…’ has become an overused and consequentially devalued catchall term for, ‘Let’s have a meeting…’ Birddog workshops are different.

Birddog brand and Creative Platform® workshops have been developed to introduce clients to exercises that support Birddog’s Brand Narrative Model. These creative and dynamic workshops are as revealing for how they are undertaken, as they are for their specific outcomes. Derived from clinical psychology, Birddog’s ‘projective and enabling techniques’ operate just below conscious awareness to stimulate the subjective truth instead of objective responses – you can run, but you can’t hide. All clients seeking true brand enlightenment are encouraged to participate.

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