birddog

The niu online presence

niu is a fresh name in the IT and telecoms industry, a purpose-built company that integrates four high value brands with wide ranging sector experience into one fully converged solutions provider. niu is headquartered in central London with 200 staff and a broad supplier network that includes brands such as IBM, Orange, Cisco, Microsoft, VMware, Mitel, Avaya, and T-Mobile.

Over the past 12 months Birddog has worked to fully rebrand and integrate the business with three other companies. niu required a powerful new identity with the potential to deliver long-term benefits, differentiate in a competitive industry and increase ROI. The company also needed to reinvigorate its online space with a contemporary website, in line with modern web practices and user features, to maximise sales and new business enquiries. Birddog designed the niu website www.niu-solutions.com to provide instant credibility and interest to visitors, creating a vivid first impression of the brand, with simple navigation and quick access to key areas of value.

Following the development and roll out of a brand strategy project, new corporate identity, an edgy Creative Platform® and a focus on brand awareness across online and offline media, Birddog launched the niu website in September 2010 – www.niu-solutions.com.

A suite of internal marketing tools were also provided to ensure long term brand consistency and buy-in from niu employees was achieved.

Birddog is niu’s lead/retained agency, contracted to deliver the long term development of the brand’s reputation, both online and offline, through consistent creative approach, a sound social media strategy and an implementation strategy that is dedicated to building niu’s brand awareness.

What Did Birddog Do?

• Brand Workshop
• Brand Strategy
• Creative Platform®
• Photography
• Corporate Identity
• Internal Marketing Campaign/Tools
• Digital Planning – Functional Spec and Sitemaps
• Digital Design and Development
• Bespoke CMS build, Training and Database Design
• Search Engine Optimised, Inter-related Content with High Keyword Density
• Implementation of Social Media Strategy and Policy