Birddog

Stuff

We think. We do.
You change.

Sometimes, we’re completely overcome by original thought, creative expression or small woodland creatures. When that happens, we share it here. All the stuff on this page is free to view, download, share. Go crazy.

Face to Face Cropped

Business Marketing: Face to Face

The theory and practice of B2B.

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Chapter 1: An Introduction to Business Marketing

Using Social In Business

Social In Business - iWIN Forum

Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015.

Adventures in B2B Marketing: The B2B Agency Pitch

You know who you are.

Doghouse Tales

Doghouse Tales is a video series set to answer the questions you've always wanted to know (but were too afraid to ask) about B2B brand, digital, content marketing and social media strategies -- brought to you from the house of Birddog.

Creating Emotional Brands

creating emotional brand

Presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2012. In this Birddog Case Study for Dyneema McKee explains how B2B brands...

Haakon Preview

Social Media in B2B Branding

How B2B companies can thrive in the new era of digital communication. Written by Haakon Jensen with interview contributions by Birddog MD, Scot McKee. To learn more visit http://haakonjensen.no

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Social Media in B2B Branding

Social Media For Bloody Important Senior Executives

Social Media for the C-Suite

Presentation given by Scot McKee at the International Hotel Investment Forum, Berlin, 2012.

Creating Emotional Brands

Presentation by Scot McKee, Managing Director, Birddog at the B2B Marketing Summit, London, June 2012. In this Birddog Case Study for DSM Dyneema, McKee explains how B2B brands can create emotional brand resonance across multiple online channels to maximize ROI and deliver increased customer engagement.

I'm Social. My Brand Isn't. Oops.

I'm Social. My Brand Isn't. Oops.

Presentation given by Scot McKee, Managing Director, Birddog, at TFM&A London, 2013. In the rush to 'be social', individuals have moved faster than...

Sticking the Feather - Connecting Customers in a Connected World

Presentation by Scot McKee, Managing Director, Birddog to the DSM Dyneema, 'Connect More Dots' Conference, The Netherlands, 2012. McKee discusses Brand, Audience and Digital Channels as the focus for organisations seeking to connect...

Sharing is Caring B2B Content Checklist

Checklist Preview

A six point checklist to ensure you are producing content your audience will care about.

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B2B Content Checklist

Make Videos Your Audience Will Stay Awake For

Presentation given by Scot McKee, Managing Director, Birddog, to Reed Business Information, RBI Visual launch event, 2012. McKee describes video as a preferred channel for creative marketing communications.

Notes from a Hardass Motherfu*ker - Social Branding for B2B

Hardass

Guest Lecture presented by Scot McKee to a University School of Management MBA course, 2011.

Content Recycling

Presentation by Scot McKee, Managing Director, Birddog at the B2B Marketing Summit, London, June 2012. McKee discusses Content Marketing Strategy for business. The focus is recycling of content across digital platforms and social channels in order to maximise efficiency, effectiveness and return on marketing investment.

Why I Chose Birddog

As Birddog celebrated 20 years in B2B marketing, we gathered clients and partners, past and present, and found out why they keep choosing Birddog as their B2B marketing agency.

Sticking the Feather - Connecting Customers in a Connected World

Feather

Presentation given by Scot McKee at the DSM Dyneema Connect the Dots Conference, Netherlands, 2012.

Turdy Brown Trousers

Turdy Brown

Keynote presentation given by Scot McKee, Managing Director, Birddog at the 'Accelerate' B2B Marketing Conference 2011. McKee explains how conservative and traditional B2B brand...

9 Things I Wish I'd Known About B2B Social Media Before I Started

Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013. McKee explores the 9 things he wish he'd known about B2B social media marketing before he started.

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Don't take
our word
for it

"You performed brilliantly. Well done you made me look good!"

Z. Anderson - Senior Marketing Manager

Birddog Rules

No.3

Never screw with the logo

Facebook

Latest
work

hybris software - An SAP Company

Leading provider of eCommerce and product content management software. Digital and Content Campaign Audit. Campaign Consultancy. Insight...

Twitter Feed

BirddogB2B's Photostream

Latest
award

B2B Marketing Awards

Most Commercially Successful Campaign, shortlisted.

Look, Puppies!

When the Guide Dogs for the Blind Association asked us to help train its latest recruit, 'Legend', we were a little hesitant. We've had a Legend at Birddog since 1993 and he's only barely under control...

Brand on the Run®

Desperate to attend the next Brand on the Run? Just enter your email address in the box at the top right of this page (look up, up, yep that's it). We'll contact you with an official invitation when tickets become available.

A Word From
The Author

Scot has released a new book and it is very shiny and full of useful information.

Distribution of Video Cropped

Distribution of Video

It wasn't so long ago that a 'corporate video' would consume the majority of an annual marketing budget. Today, most people carry the technology to produce video in their pocket.

Free Download

Distribution of Video

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Using Twitter for Brand Development

The impact of social media on business has been substantial. Small companies can appear large in social spaces. Large companies that ignore the social channel are appearing increasingly marginalised.

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Using Twitter for Brand Development

B2B Social. Like telling Blockbuster to watch out for Netflix.

oi15

Presentation given by Scot McKee, Managing Director, Birddog, at the Online Influencer Conference, Cardiff, 2015.

Content Recycling

Where's the Muck

Presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2012. McKee explains how B2B brands can re-purpose, reuse and 'recycle' valuable...

Social Media for the C-suite & Bloody Important Senior Executives

Presentation by Scot McKee, Managing Director, Birddog to the International Hotel Investment Forum (IHIF), Berlin, Germany, 2012. McKee reviews the personal challenges specific to Senior Executives engaging in social media activity.

Turdy Brown Trousers - Challenging Business Convention In A Social World

Keynote presentation given by Scot McKee, Managing Director, Birddog at the 'Accelerate' B2B Marketing Conference 2011. McKee explains how conservative and traditional B2B brand...

B2B Decision Makers Use Social Media

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The lowdown on how B2B decision makers are using social media, on what devices, across which channels and how they share content!

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B2B Decision Makers Use Social Media

Social Media B2B Smits Preview

Social Media in B2B

How can companies who lack social media experience develop a successful social media strategy? A 4 step model to creating a well defined strategy. Written by JM Smits with interview contributions by Birddog MD, Scot McKee.

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Social Media in B2B

Creative B2B Branding Book Cropped

Creative B2B Branding (no, really)

Building a creative brand in a business world.

Free Chapter
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Chapter 1: Getting over the stigma (B2B v. B2C)

Social Branding for B2B - Notes from a Hardass Motherfu*ker

Guest Lecture presented by Scot McKee, Managing Director, Birddog to a University School of Management MBA course, 2011. McKee describes video as a preferred channel for creative marketing communications.

Internal Social Engagement

Internal Social Engagement

Keynote presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2013.

Employee Activation

Employee Activation

Employee Activation is an integral part of any successful social media strategy. In this, the first part of the 'Birddog Dirty Dozen' series, Birddog explains the trend, without all the bullshit.

B2B Content Consumption by Type

Birddog B2B Content Consumption Cropped 2

Long gone are the days where lengthy phone calls and sales demos were the best way to reach and educate B2B consumers.

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B2B Content Consumption by Type

I'm Social. My Brand Isn't. Oops.

Keynote Presentation given by Scot McKee, Managing Director, Birddog, at Technology for Marketing & Advertising (TFM&A), London, 2013. McKee explains how, in the rush to 'be social', individuals have moved faster than their B2B organisations and brands.

9 Things I Wish I'd Known About B2B Social Media

9 Things B2B Social Media

Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.

Beginner's Guide to Twitter CROPPED

Beginner's Guide to Twitter

Learn how to create a Twitter strategy for B2B brands.

Free Download

Beginner's Guide To Twitter - How to create a Twitter strategy for B2B brands

How To Make Videos Your Audience Will Stay Awake For

Videos

Presentation given by Scot McKee on behalf of RBI Visual at Reed Business Information, 2012.

NBIZ Magazine Selling Online Preview

Selling Online

The new online sales equation involves the buyer, the seller and the advocate. An interview with Birddog's MD Scot McKee in October 2012's issue of NBIZ Magazine. To download a full copy of the magazine please visit www.nbizmag.com

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Selling Online