We help our clients improve their position
It is becoming increasingly important for B2B brands to focus on the effectiveness of their digital and direct marketing. Competition for business and for budget is intense. There are more products and there is less spend. Dare we even say, credit crunch?
Whilst it’s possible to survive using the same ‘to do’ list as last year (and the year before… etc.) thinking more strategically about how to build your brand, use your digital assets effectively, communicate with your audience (how and where they want to be communicated with), measure the response and optimize is the way to distinguish your brand from the rest. Sounds easy hey?
Brand Strategy
A brand is a collection of perceptions in the mind of an audience. It’s not just a product or service which can be easily measured or touched. Nor is it just a logo or brochure. Developing, delivering and constantly building upon that single, unique story (the brand strategy) is not a frivolous pastime for the idle rich. It is a pre-requisite to more effective marketing and higher marketing ROI.
The basis of a robust Brand Strategy is the ability to manage perceptions. It’s important not to be distracted by your corporate identity when considering your brand. Any numpty can design a logo. Building a brand is about what people think about you, your product, your company – your reputation.
The Birddog Brand Platform involves strategic consultancy and creative thinking applied to your brand, your business, your audience, your employees and markets to give you a consistent brand story and way of telling it. Find out more about how our Brand Platform can benefit your business. Or read our Brand Platform FAQs.
Creative Platform®
The Birddog Creative Platform® is the next step in the development of a brand. If you already have an existing brand strategy, you can start here to produce the thinking which goes into creating effective, differentiated, cross-platform creative. We use a combination of strategic process and creative product to provide consistent, clear, creative communications that engage your audience.
The tendency in B2B organisations is to undervalue the importance of creative positioning – instead, using product functionality as an uninspiring alternative. Those brands unsurprisingly end up the same as their competitors and the audience is unable or unwilling to differentiate.
Birddog adds value to our clients marketing process by ensuring integrity between strategic conception, creative delivery and the final tactical campaign outcomes. Find out how a Creative Platform can bring your brand to life with a consolidated message. Read questions people ask us about the Creative Platform.
Digital and Direct Marketing Strategies
Digital and direct marketing strategies have become increasingly convergent. A business can no longer separate its website from its corporate brochure; its email and its direct mail; its conferences and webinars – they’re connected, they all converse with the audience.
The issue is how effective those communications are. Are you generating enough leads from your marketing communications? What does your website say about you? What are your customers saying about you online? How are your database contacts behaving towards your email communication? How do your prospects find you? Do you pull as much as you push?
Digital branding isn’t about understanding the technology (although that’s part of it). It’s about connecting with your audience. It might be worth considering involving a digital brand consultant who’ll be able to help guide your brand towards a sustainable future.
Birddog can help you to improve your improve customer experiences online, enhance website efficiency, improve search effectiveness, develop deeper conversations with your audience, improve effectiveness of email communication and ultimately improve your entire digital and direct marketing strategies.
