Social
We think. We do.
You change.
Birddog connects brands with communities. We generate social conversation with businesses. We identify networks, themes and content that influence and pull audiences to brands. We teach companies how to listen, for a change.
Social Strategy
Social Media is not cool. It just isn’t. Business brands should not consider embarking on any form of social experiment because ‘it’s cool’ – there are few quicker ways to waste money. Social media is just one aspect of your brand’s marketing strategy. It can be an important aspect, but it’s not a ‘new panacea’. Birddog provides the consultancy support to help social media find its proper place in your marketing strategy.
-
Social Media Planning
Here's how we define social media at Birddog: 'For anyone seeking information or opinion, social media is the online channel that connects people with content.' If you're expecting anything else, don't.
-
Social Media Policy
Birddog works with you to develop a bespoke social policy and/or social guidelines that provides consistent reference for ongoing social communications, crisis management and community management.
-
Social Media Training
From social media 101 to advanced integration of social strategy, Birddog teaches you what we’ve learned the hard way. So you don’t have to.
Social Delivery
The world has changed. Audiences are no longer as accessible through traditional communications channels – they’re social. Everyone talks about why businesses need to engage audiences with social media, but the investment only happens when The Board understands how a social media strategy will be systematically and methodically implemented to the benefit of the business. That’s where Birddog can help.
-
Community Mangt.
In social spaces, Community Managers are the face of your company's social media efforts and the link between real and social worlds.
-
Social Channels
Social channels come and go, so it’s important not to be distracted by the latest shiny thing. Birddog’s channel delivery establishes what's right for your brand and audience, not just what’s new and shiny.
-
Social Monitoring
To warrant the investment, social media has to be accountable. If you’re expecting it to be accountable like sales targets, you’ll fail. Birddog monitors and reports on everything. Failure is not an option.
-
Social CRM
When you recognise the importance of shaping online brand relationships from prospect to customer, you're ready for social CRM. Until then, just send emails.