Birddog connects brands with communities. We generate social conversation with businesses. We identify networks, themes and content that influence and pull audiences to brands. We teach companies how to listen, for a change.
Social Media is not cool. It just isn’t. Business brands should not consider embarking on any form of social experiment because ‘it’s cool’ – there are few quicker ways to waste money. Social media is just one aspect of your brand’s marketing strategy. It can be an important aspect, but it’s not a ‘new panacea’. Birddog provides the consultancy support to help social media find its proper place in your marketing strategy.
The world has changed. Audiences are no longer as accessible through traditional communications channels – they’re social. Everyone talks about why businesses need to engage audiences with social media, but the investment only happens when The Board understands how a social media strategy will be systematically and methodically implemented to the benefit of the business. That’s where Birddog can help.