Birddog's digital strategy and campaign delivery is about understanding audiences. We drive brand engagement in the place people look for you, online. Whether they expect to find you, or even know it’s you they’re looking for.
Your communications stopped working. Your audience stopped visiting your website, deleted your emails, stopped reading your brochures, stopped listening to the messages you pushed at them. They became social, mobile, digital. In the Digital Economy, the balance of power has shifted from your brand engaging with your audience to your audience engaging with your brand. Birddog helps brands to plan and structure digital assets to communicate more relevant messages to more specific online audiences.
Your online marketing strategy may look a bit like your old marketing strategy, but not much. The digital and social landscape has changed. Birddog helps you change to keep pace with the market, and your audience.
Digital Planning & IA
Doesn't matter what digital asset you create, the questions Birddog ask are, will your visitors stick around? Will they find what they're looking for? Will they come back?
Optimizing your web content for search engines has become less of a black art and more of a science. Birddog helps you to understand how to improve your site traffic and position, and then helps you stay at the top.
Birddog won its first website design award in 1997. That's almost before websites were born. These days, we implement User Centered Design (UCD) to build websites not for you, but for your visitors.
Sometimes, you simply need advice, insight and to be pointed in the right direction. Sometimes your digital team needs creative or design inspiration. And sometimes, you just need someone else to take the pain away. We deliver the digital tools most relevant to improving user experience and increasing Demand Generation. In reality, of course, the pain never really goes away, but Birddog pretends it does better than most.
We're not fussy. Banners, Skyscrapers, Squares, Buttons, Pop-ups, Pop-unders - Birddog produces them all. If you have an online space that needs filling, we fill it.
Email and eNewsletters haven't disappeared, but their place in the marketing mix has changed. They're no longer the only tool in the digital toolbox. Birddog helps reduce your tendancy to spam your audiences.
Building digital assets is just the start. You need somewhere to put them and somewhere to keep them safe. Birddog provides a secure, managed environment for all digital assets created.
Microsite & Landing Pages
The need for speed, functionality, and creative design of campaigns is often in direct conflict with established corporate protocol. When we can't work with existing digital assets, Birddog creates new ones. Boom.