Birddog’s Creative Platform®is a process of creative consultancy and concept development to visualise the Brand Strategy. The strategy determines the story, the Creative Platform® determines what the story will look like.
Businesses rarely think strategically about creativity. To add value to tactical campaigns, Birddog first establishes the right creative solution. Through a consultancy process of workshop activity followed by creative design exploration, the Brand Strategy is hard-wired into the creative output. There are many creative possibilities, but only one Creative Platform®.
Immediate improvement is achieved from core creative assets produced. Recurring concepts, themes and messaging are delivered consistently within an approved creative framework for ongoing application in tactical campaigns and materials.
The benefits of Birddog's Creative Platform® include increased understanding and adoption of the Brand Strategy by internal and external audiences, consistency of message and creative delivery, speed and ease of development of all subsequent tactical creative output:
Creative Message Development