Brand
We think. We do.
You change.
Birddog helps to identify and communicate business brand value. There's nothing to separate your product from all the others. Function is expected, not exceptional. People are individual, but the business isn't. That's what we fix.
Brand Strategy
Birddog builds business brand strategies in 3 categories. We build from scratch. We redirect brands that have lost their way. We support and develop existing brands. Through proven consultancy and creative thinking, we define and shape your brand story. Messages, positioning, values, behaviours - strategic assets that determine how your brand will be perceived and differentiated from competitors. Birddog's expertise is unparalleled. Don't expect to draw comparisons, and be careful what you wish for.
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Brand Audit
Birddog uses Brand Audit evaluation of existing brand assets to prioritize scale and delivery of brand requirements. Agreeing where the starting line is, accelerates subsequent Brand Strategy delivery.
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Brand Workshop
Birddog’s Brand Workshop is designed for Senior Brand Stakeholders and is critical to the successful development of a creative B2B Brand Strategy. We don't report on what you say, we analyse how you say it.
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Brand Research
By gathering audience opinion we test evolving Brand Strategy hypotheses, reduce subjective opinion and mitigate corporate risk for B2B organizations. To have value, the brand has to be relevant to everyone.
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Creative Platform®
Birddog’s Creative Platform®is a process of creative consultancy and concept development to visualise the Brand Strategy. The strategy determines the story, the Creative Platform® determines what the story will look like.
Brand Delivery
We deliver brands around the world. From the first time your audience engages with your brand, to the last thing you see before you leave the office, Birddog delivers it. We work across all communications channels and media to ensure no one strays too far from the path. Our role is to make the brand experience… obligatory. We make the difference between ‘a badge’ and ‘holy shit’.
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Brand Identity
The logo is not your brand. It's the badge that represents your brand. That doesn't mean it's not important. Birddog delivers the creative assets that make the difference between a badge, and a brand.
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Creative Design
Birddog communicates brand value by turning the theory of Brand Strategy into everyday business practice. When the thinking is done, you need to deliver. We design for commercial advantage.
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Employee Activation
A brand grows from within. Consistency of message, brand personality and rate of adoption will be driven by internal understanding and support. Sometimes, you just need to make them have it.
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Executive Support
Senior Executive doesn't mean untouchable. Birddog delivers campaign services and support specifically designed for B2B brands to engage with Senior Executive clients and prospects – The C-Suite.
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Guerrilla Marketing
Birddog achieves memorable brand engagement using emotional, live encounters to directly connect brands with their audiences. It’s a feely, touchy thing.