Nickleby Website Strategy and Relaunch
Over the past few months we’ve been working with Nickleby to review, redirect and maximise opportunities from the company’s digital assets – primarily the corporate website. Nickleby provides Facilities Management services to high street retailers and other businesses with a property maintenance requirement.
Amongst other digital initiatives, the time had come to introduce dynamic content, SEO and blogging. Birddog’s back-end planning was augmented with front-end creativity most visibly a bespoke photoshoot for the new website. All of Nickleby’s competitors use generic stock imagery and the contrast with Nickleby imagery shot on location at their offices using their staff as the models helps to differentiate the brand and communicate its personality online. Supporting Nickleby’s proposition of ‘real people for a change’ we used real people. Genius. The website is currently in the final development stages and is due to go live in the next few weeks.