Birddog works smart with Logica
Logica is a leading IT and business services company. Having developed Smart Metering technology, providing real time energy and water consumption information, Logica required a sales tool to facilitate selling the system to utility providers, with the objective of achieving 5 substantive client meetings in 2009.
The SmartMap was developed as a platform for fostering relationships with potential customers, to act as a talking point in meetings and as a point of reference throughout the sales cycle. An online tool was developed, enabling it to be easily updated at minimal cost, and offering an interactive element to ensure clients felt involved in the process. Developed to showcase Logica’s vision for the Automated Metering Infrastructure (AMI), 3D Flash technology was used to differentiate Logica’s sales presentations from the competition, reflecting the innovative nature of the company.
The SmartMap launched in April at an event attended by the key stakeholders and received extremely positive feedback. The tool has been used in follow up engagements and will continue to provide a framework for nurturing prospects throughout the long sales cycle.
The SmartMap offers an original, flexible marketing framework to develop cold leads into warm prospects and supports Logica’s industry leadership in the Smart Metering space.
Have a look at the smart-map in action – www.logica-smartmap.com