Birddog welcomes new Digital Director, Oliver Budworth. Here he explains what his fancy title means and why every Birddog needs an Oli…

“Well my title has the word ‘Digital’ in it.  A decade ago, it would have probably included the term ‘New-Media’ – the term given to anything associated with the web. Back then it all was relatively ‘new’ to most people.  Five or so years ago, it was ‘E-Marketing‘ something, but I’ve never really been comfortable with a title that gives people the impression that I marketed ‘E’s’…

Today, it’s ‘Digital’.  Why? Because the Internet is no longer merely something you find on your desktop computer.  In the developed world, the Internet is now integrated into many aspects of our lives, from technology such as our mobile phones, our televisions, even our white goods, through to our lifestyle habits such as shopping, entertainment and socialising.

I’ve worked with the Internet for over a decade. I’ve seen the Dot-Com boom and bust, and today, I’m seeing some of the original potential of web technology come to fruition. Actually, I’m helping to make that happen.

My role at Birddog is to help clients to effectively understand and use digital channels as an integrated part of both tactical campaign delivery and within their long-term marketing strategy. This might be something as simple as putting together an email marketing campaign, or something more complex such as helping an established brand to effectively use some of the many social media channels available in new and unique ways.

I’m working to build the digital discipline within Birddog and to establish Birddog as a major player in the digital arena. I’d be happy to help anyone with their current and future digital challenges and opportunities. Call me directly on +44 (0)207 7060 or email me oliver@birddog.co.uk