Creating communications that resonate with your audience
88% of B2B advertising looks the same, has the same messages if the logo is removed from the communication.
Do you want to look like your competitors?
We don’t just do the thinking and the strategy, we also do the doing; the tactical implementation of all or some of your marketing communications. What’s good is, that when you’ve had a Creative Platform®, all your marketing communications follows suit to ensure that you’re communicating a consistent message.
Alternatively, if you’re looking at a single campaign point of view, the planning is still done up front to ensure that you get the best creative product and targeted message which resonate with your target market.
Advertising
Despite the increase and obvious success with digital marketing, B2B press advertising still plays an important part in an integrated marketing strategy. B2B brands can effectively use trade press to build brand awareness and drive direct response to offer led ads.
Campaigns
Integrated campaigns improve marketing effectiveness. Media consumption is now so fragmented it’s impossible to make one hit and expect anything to stick.
What our clients say:
“Birddog’s bite is definitely equal to its bark”. Simon Nowroz, Differentis.
Collateral
Every business needs it, how’s yours looking? Is it giving a consistent look and feel for your company or do you have different styles and messages going on?
Direct Mail
Direct Mail only works if the database is right, the time is right, the message is right and the offer is right. How many of you send out DM without an offer?
Email marketing is not as simple as having a list, which you’ve bought, have ‘cleaned up’ a couple of times, been using for a couple of years and are sending a couple of emails a year. If you’re doing this, it’s never going to work. There are tactics and techniques which need to be constantly applied to email marketing campaigns to increase response and value over time.
New Media
Social networks, blogs, forums, search, video, conversations… for business? YES! Guys come on, smell the coffee, Seth Godin commented on a marketing statistic that 57% of the online users surveyed hadn’t read a blog in the last year. What did he say? These people are incompetent and should be fired.
Find Scot McKee on Twitter or connect with Scot on Linked In to become involved in the conversations that are going to shape B2B social media marketing in 2010.
Microsites
Campaign microsites are an excellent way to funnel your audience. You can’t stop them going wider but at least you can try to present the information that will help them make a decision about your brand and your product. You can also use microsites to test what works to convert campaign responders into customers. Talk to us about A/B Testing for Landing Pages.
Websites
Websites are like shop fronts. They are your brand’s window to the world. Is it an attractive window? Your customers need to look through the window, feel compelled to open the door and be able to find their way successfully through the shop to the check out.
Even if you’re not selling online, your website is a place to entertain, to inform, to inspire and to capture data. In our opinion, very few B2B sites do this well through lack of resources, lack of knowledge and lack of dedication.
What about driving traffic to your site? Do you have enough content? Would you like your customers to visit your site for the latest news on your industry? Talk to us and find out how.
