Metratech
Based in the US since 1996 and operating throughout North America and Europe, Metratech is a world leader in developing and delivering IP based billing systems primarily (but not exclusively) for the telecoms industry. The company enables applications to connect to Business Support Systems (BSS) seamlessly across IP networks. Metratech’s approach allows for much greater agility in the development and fulfilment of new business models – a critical requirement where complex multi-channel services need to be deployed to ensure service provider profitability.
Campaign Title:
Why Compromise?
Brief:
Metratech has recently undertaken a review of its Brand Strategy and Corporate Positioning and has since recognised that the agreed strategy will require creative articulation for ongoing internal and external marketing communication.
Metratech planned to co-ordinate integrated marketing campaigns in 2008 that can be deployed across its geographic markets once the brand strategy and creative work has been completed. Achievement and delivery of those tactical campaigns will be the subject of future collaborative projects. In advance of tactical materials delivery however, creative articulation – a ‘Creative Platform’ is required.
Objectives:
- Articulate the brand and messaging derived from supplied brand strategy and corporate positioning in a visual manner.
- Provide an aesthetic platform through which the key messages provided can be communicated.
- Establish the look, feel and tone of the company and brand ensuring that Metratech is perceived as a serious business.
- Develop core corporate tactical materials and supporting communications pieces
Solution:
- Creative Platform Development – Why Compromise?
- Brand Guidelines development
- Corporate Document development
- Visual update of Corporate brand
- International Materials Development & Delivery
Results:
- Opening new sales channels
- Uniformity across company locations
- Closure of biggest client sale in company history
