birddog

Digital Strategy & Services

The ability to spontaneously engage with the Internet has fuelled a huge shift in audience behaviour. The Social Web has forced brands to significantly change the ways in which they talk to their customers through Digital (and traditional) channels. High-speed broadband, 3G and SmartPhones (BlackBerry/iPhone/Android etc.) means the Internet now goes wherever we go. It is a 24/7 medium – always on and always within reach.

Digital Strategy is planning the creative use of online channels to engage with audiences. Success relies upon relevancy – delivering the right message and tone of voice, through the right channels. This is no longer a one-way medium – it is no longer confined to websites and emails. The Social Web has provided consumers with the tools to engage one another on a very personal level, with or without your brand.

Digital is part of everything Birddog does. We think about Digital Strategy and we deliver Digital Campaigns. The constantly evolving thinking and planning represents the culmination of years of industry knowledge and experience. Every day, businesses face new challenges marketing to and engaging with their customers online. Birddog combines Digital Strategy with proven models and tools to provide answers to those problems.

The outcomes are clearly defined plans with solid rationale that lead to brilliant digital ideas that increase brand value. Digital with thinking, not just digital for the sake of digital. We do all these things in support of our clients’ brands – which is not too shabby for a day’s work…

Some of the Things We Do:

Digital Strategy:

• Digital Consultancy
• Digital Planning
• Digital Strategy
• Information Architecture Design (IA)
• User Experience Strategy (UX)
• Communications Channel Planning (Online Marketing)
• Social Media Strategy

Digital Services:

• Creative Concept Development
• Digital Design/Studio Services
• Website Design
• Website Build/Hosting/Maintenance
• Social Media Application Development
• Search Engine Optimisation (SEO)
• Paid Search
• Email Marketing
• Broadcast Content/Video
• Mobile Internet / WAP Enablement
• Campaign Development/Delivery

What to do next?

For full details of our services, contact Birddog

Creative Strategy (Creative Platform) & Services

Birddog’s Creative Platform® is the tool with which to articulate the brand story (new or existing). Creative communications are not random thoughts loosely connected by graphic design – those are just communications. True creativity is the conception and application of great ideas across all communication channels in support of the Brand Strategy.

The Creative Platform® is a process of creative consultancy and concept development that aligns the brand within a digital strategy for improved delivery of communications campaigns. The outcomes are really good ideas that can be measured, analysed, tracked, reported on and evaluated across all bought, owned and earned digital media platforms. Creative that can be measured. Beautiful.

Creative Platform®

• Creative Strategy Planning
• Creative Concept Development
• Creative Differentiation
• Creative Articulation
• Creative Style
• Creative Tone/Voice
• Creative Message Development
• Creative Copywriting
• Emotive (Customer) Engagement
• Emotive (Internal/Staff) Engagement
• Design/Studio Support Services
• Campaign Development/Delivery

What to do next?

For full details of our services, contact Birddog. Not decided? Read the book first, then contact Birddog.

Brand Strategy & Services

A brand is a collection of perceptions in the mind of an audience. It’s not just a product or service that can easily be measured or touched. Nor is it just a logo or tactical campaign. Brand Strategy is the long-term management of perceptions and reputation. Building a brand is the ability to shape the perceptions of an audience – how and where they want to be communicated with – online, using existing, new and evolving digital channels.

The Birddog Brand Platform is a process of strategic consultancy and creative thinking applied to your brand, your business, your audience, your employees and markets. The outcomes are focussed messages that form a consistent brand story and a compelling way of telling it.

Some of the Things We Do:

Brand Strategy:

• Strategic Brand Consultancy
• Brand Strategy Planning
• Brand Audit & Analysis
• Competitive Positioning
• Audience-centric Brand Research (Primary & Secondary)
• Brand Workshop Facilitation
• Brand Promise
• Brand Values
• Brand Messaging
• Brand Narrative
• Brand Stakeholder Management & Training
• Brand Strategy Delivery
• Brand Guidelines
• Brand Adoption
• Brand Policing
• Regional Disparity Integration/Localisation
• Scaled Solutions – Local/National/Global

What to do next?

For full details of our services, contact Birddog. Not decided? Read the book first, then contact Birddog.