Nickleby’s aim is to do for commerce what the tractor did for agriculture: helping clients maximise the value they achieve from their maintenance spend. Already appointed by some of the UK’s leading brands, Nickleby was keen to extend their own brand’s awareness through online channels – as a serious offering within the Facilities Management industry. Nickleby wanted to communicate its brand to a new audience in the online space. Enter Birddog.

In March 2010, Birddog launched the new Nickleby website, positioning the company as more than just maintenance management experts. Birddog was enlisted to create the ultimate platform for generating brand awareness and lead generation, following a previous rebranding project.

Birddog created Nickleby’s website with user-centred design at the core, boasting savvy development and a bespoke CMS. Nickleby’s brand values, visual identity and tone of voice now combine consistently across the site with a clear and compelling call to action on every single page. The new site has driven the Nickleby brand forwards within an online market that is growing significantly year-on-year.

Since the site’s launch, Nickleby has been building a successful online reputation through the linking of social media, blog posts, a Twitter feed and a team dedicated to the Nickleby brand, achieving some of the fantastic results below.

Results:

• 170% increase in site visits
• 50% decrease in bounce rate
• 500% increase in time spent on site per visit
• 60% increase in unique visits

The project included:

• Digital Planning – Functional Spec and Sitemaps
• Digital Design, Photography and Development
• Bespoke CMS build, Training and Database Design
• Clear, Consistent Navigation with One Click Drop Down Menus
• Signposting, Colour Coding and Service Iconography
• Daily News Feed, Company Blog and RSS Feed
• Search Engine Optimised, Inter-related Content with High Keyword Density
• Implementation of Social Share Icons and Search Feature
• Hosting

Visit Nickleby: http://www.nickleby.co.uk

Digital Strategy is planning the creative use of online channels to engage with audiences. Success relies upon relevancy – delivering the right message and tone of voice, through the right channels. This is no longer a one-way medium – it is no longer confined to websites and emails. The Social Web has provided consumers with the tools to engage one another on a very personal level, with or without your brand.

Digital is part of everything Birddog does. We think about Digital Strategy and we deliver Digital Campaigns. The constantly evolving thinking and planning represents the culmination of years of industry knowledge and experience. Every day, businesses face new challenges marketing to and engaging with their customers online. Birddog combines Digital Strategy with proven models and tools to provide answers to those problems.

The outcomes are clearly defined plans with solid rationale that lead to brilliant digital ideas that increase brand value. Digital with thinking, not just digital for the sake of digital. We do all these things in support of our clients’ brands – which is not too shabby for a day’s work…

Some of the Things We Do:

Digital Strategy:

• Digital Consultancy
• Digital Planning
• Digital Strategy
• Information Architecture Design (IA)
• User Experience Strategy (UX)
• Communications Channel Planning (Online Marketing)
• Social Media Strategy

Digital Services:

• Creative Concept Development
• Digital Design/Studio Services
• Website Design
• Website Build/Hosting/Maintenance
• Social Media Application Development
• Search Engine Optimisation (SEO)
• Paid Search
• Email Marketing
• Broadcast Content/Video
• Mobile Internet / WAP Enablement
• Campaign Development/Delivery

What to do next?

For full details of our services, contact Birddog

The Creative Platform® is a process of creative consultancy and concept development that aligns the brand within a digital strategy for improved delivery of communications campaigns. The outcomes are really good ideas that can be measured, analysed, tracked, reported on and evaluated across all bought, owned and earned digital media platforms. Creative that can be measured. Beautiful.

Creative Platform®

• Creative Strategy Planning
• Creative Concept Development
• Creative Differentiation
• Creative Articulation
• Creative Style
• Creative Tone/Voice
• Creative Message Development
• Creative Copywriting
• Emotive (Customer) Engagement
• Emotive (Internal/Staff) Engagement
• Design/Studio Support Services
• Campaign Development/Delivery

What to do next?

For full details of our services, contact Birddog. Not decided? Read the book first, then contact Birddog.

The Birddog Brand Platform is a process of strategic consultancy and creative thinking applied to your brand, your business, your audience, your employees and markets. The outcomes are focussed messages that form a consistent brand story and a compelling way of telling it.

Some of the Things We Do:

Brand Strategy:

• Strategic Brand Consultancy
• Brand Strategy Planning
• Brand Audit & Analysis
• Competitive Positioning
• Audience-centric Brand Research (Primary & Secondary)
• Brand Workshop Facilitation
• Brand Promise
• Brand Values
• Brand Messaging
• Brand Narrative
• Brand Stakeholder Management & Training
• Brand Strategy Delivery
• Brand Guidelines
• Brand Adoption
• Brand Policing
• Regional Disparity Integration/Localisation
• Scaled Solutions – Local/National/Global

What to do next?

For full details of our services, contact Birddog. Not decided? Read the book first, then contact Birddog.

Birddog brand and Creative Platform® workshops have been developed to introduce clients to exercises that support Birddog’s Brand Narrative Model. These creative and dynamic workshops are as revealing for how they are undertaken, as they are for their specific outcomes. Derived from clinical psychology, Birddog’s ‘projective and enabling techniques’ operate just below conscious awareness to stimulate the subjective truth instead of objective responses – you can run, but you can’t hide. All clients seeking true brand enlightenment are encouraged to participate.

Birddog helped ReThink to understand that the brand’s value was not how ReThink compared itself to competitors, but how it was ‘different’ from other recruitment companies. It’s a subtle shift, but most brands succeed or fail on a subtle shift…

Birddog’s ‘Being Different’ brand strategy for ReThink that has been appraised independently as, “a fantastic and very clever piece of branding and marketing”.

Group Marketing Director, Michael Bennett, FIRP, discusses the importance of the ReThink brand in the prominent industry magazine, ‘Recruiter’: http://www.recruiter.co.uk/rebranding-rethink/1006563.article