birddog

The niu online presence

niu is a fresh name in the IT and telecoms industry, a purpose-built company that integrates four high value brands with wide ranging sector experience into one fully converged solutions provider. niu is headquartered in central London with 200 staff and a broad supplier network that includes brands such as IBM, Orange, Cisco, Microsoft, VMware, Mitel, Avaya, and T-Mobile.

Over the past 12 months Birddog has worked to fully rebrand and integrate the business with three other companies. niu required a powerful new identity with the potential to deliver long-term benefits, differentiate in a competitive industry and increase ROI. The company also needed to reinvigorate its online space with a contemporary website, in line with modern web practices and user features, to maximise sales and new business enquiries. Birddog designed the niu website www.niu-solutions.com to provide instant credibility and interest to visitors, creating a vivid first impression of the brand, with simple navigation and quick access to key areas of value.

Following the development and roll out of a brand strategy project, new corporate identity, an edgy Creative Platform® and a focus on brand awareness across online and offline media, Birddog launched the niu website in September 2010 – www.niu-solutions.com.

A suite of internal marketing tools were also provided to ensure long term brand consistency and buy-in from niu employees was achieved.

Birddog is niu’s lead/retained agency, contracted to deliver the long term development of the brand’s reputation, both online and offline, through consistent creative approach, a sound social media strategy and an implementation strategy that is dedicated to building niu’s brand awareness.

What Did Birddog Do?

• Brand Workshop
• Brand Strategy
• Creative Platform®
• Photography
• Corporate Identity
• Internal Marketing Campaign/Tools
• Digital Planning – Functional Spec and Sitemaps
• Digital Design and Development
• Bespoke CMS build, Training and Database Design
• Search Engine Optimised, Inter-related Content with High Keyword Density
• Implementation of Social Media Strategy and Policy

Nickleby – FM with attitude

Nickleby is a leading Facilities Management and Maintenance company based in Hampshire, UK, providing a number of core services including Managed FM, Maintenance Support, Maintenance Services and a unique Software Solution, Emergense.

Nickleby’s aim is to do for commerce what the tractor did for agriculture: helping clients maximise the value they achieve from their maintenance spend. Already appointed by some of the UK’s leading brands, Nickleby was keen to extend their own brand’s awareness through online channels – as a serious offering within the Facilities Management industry. Nickleby wanted to communicate its brand to a new audience in the online space. Enter Birddog.

In March 2010, Birddog launched the new Nickleby website, positioning the company as more than just maintenance management experts. Birddog was enlisted to create the ultimate platform for generating brand awareness and lead generation, following a previous rebranding project.

Birddog created Nickleby’s website with user-centred design at the core, boasting savvy development and a bespoke CMS. Nickleby’s brand values, visual identity and tone of voice now combine consistently across the site with a clear and compelling call to action on every single page. The new site has driven the Nickleby brand forwards within an online market that is growing significantly year-on-year.

Since the site’s launch, Nickleby has been building a successful online reputation through the linking of social media, blog posts, a Twitter feed and a team dedicated to the Nickleby brand, achieving some of the fantastic results below.

Results:

• 170% increase in site visits
• 50% decrease in bounce rate
• 500% increase in time spent on site per visit
• 60% increase in unique visits

The project included:

• Digital Planning – Functional Spec and Sitemaps
• Digital Design, Photography and Development
• Bespoke CMS build, Training and Database Design
• Clear, Consistent Navigation with One Click Drop Down Menus
• Signposting, Colour Coding and Service Iconography
• Daily News Feed, Company Blog and RSS Feed
• Search Engine Optimised, Inter-related Content with High Keyword Density
• Implementation of Social Share Icons and Search Feature
• Hosting

Visit Nickleby: http://www.nickleby.co.uk