Creative
Corporate Identity
You may have noticed that Birddog has recently undergone a new makeover. Not the kind where an overly tactile Gok Wan leaves Birddog shivering in front of a mirror while the nation observes every fold and crevice. No this makeover was far subtler but much needed.
Gone are the much-loved images of dogs with wings and in their place, a vibrant and agile colour palette that complements our new creative direction. To match Scot and the Birddog team’s frequent and active observations in B2B literature and all things digital we now have a clean and conversational serif typeface that is flexible in both core messaging and focused body copy.
The logo itself has only experienced a few minor tweaks. It wasn’t necessary to meddle with what has evolved into essentially an already distinctive wordmark in the B2B Agency arena.
The Birddog wordmark still looks as relevant today as it did 15 plus years ago. Instead, it now sits within a circle, that can be cropped at 88% and anchored to the top of our outgoing collateral.
The Birddog ‘paw’ has been removed and is now only used as a secondary graphic device, as it was felt that the wordmark could now stand out on its own without it. This will now be used sparingly to accentuate the brand as opposed to an over-use of it as a graphic element.
Everything has been stripped right down to a clean, simple and uncluttered identity. The premise being that our new and minimal look will allow our work and our content to speak for itself.
Over a period of time we will add a more illustrative element to the brand so be alert. The ‘winged’ quadrupedal may return in a new incarnation…
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