At the inaugural Brand on The Run social network event, a selected forum brought a number of B2B brands together, to share experiences and discuss opportunities. No PowerPoint. One pool table. Lots of chat. Business to business. Peer to peer. Tiger beer to Tiger beer. Face to face.
On a general theme of ‘change’ discussion points [...]
Posted in Birddog, Branding, Marketing, News, Social on Monday, April 6th, 2009 [1 Comment »]
This was a recent question posted on Twitter So, ‘what does world-class engagement look like? One Birddog Twitterati offered an answer in 140 characters or less ‘Creative genius, amazing results, intertwined in every way’.
Creative genius
Creativity is subjective. What may appear great to one person may not make sense to another. Whilst creative genius is considered [...]
Posted in Creative, News, Social on Tuesday, March 17th, 2009 [No Comments »]
While millions of consumers ‘Facebook’ each other every day, B2B marketers remain scared, ignorant and at the very least slow to adopt social media methods. The conversation to date has been about web 2.0 technology – the engineering. But once the technology is accepted, the issue becomes how to use and crucially, how to use [...]
Posted in Creative, News, Social on Thursday, March 5th, 2009 [No Comments »]
As B2B marketers you can no longer ignore social networking. It has changed the way consumers consume media, communicate – even what they do at night. People email less and ‘facebook’ more. So what’s that got to do with business? As the biggest growing media channel, marketers should be reviewing and participating in the different [...]
Posted in Marketing, News, Social on Wednesday, March 4th, 2009 [1 Comment »]
