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At the inaugural Brand on The Run social network event, a selected forum brought a number of B2B brands together, to share experiences and discuss opportunities. No PowerPoint. One pool table. Lots of chat. Business to business. Peer to peer. Tiger beer to Tiger beer. Face to face.
On a general theme of ‘change’ discussion points [...]

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Reputation is “what other people say about you when you’ve left the room” – Jeff Bezos, founder of Amazon.
A brand is a perception (or collection of perceptions) in the mind(s) of an audience(s). Reputation is about perceptions too. And so is marketing. So whether real or imaginary, what we’re talking about is what other people [...]

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All too often, the B2B space is seen as the poor marketing cousin to its B2C counterparts. And, actually, all too often that’s true. Occasionally B2B brands recognise that in increasingly competitive marketing environments where products and services are ubiquitous, differentiation is difficult. They understand that their brand and reputation are about the only things [...]

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Companies can’t afford to risk their reputation
Speak to any CEO in any of the FTSE 500 companies and the odds are they’ll tell you that their corporate ‘reputation’ is critical to their company’s success. Not only that, they’ll tell you that reputation is one of their biggest fears. For as much as it can contribute [...]

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If the buying cycle is much longer in B2B markets than it is in B2C markets, we need to find ways to keep the communication and contact going from the first contact point. Birddog’s personal record from initial contact to client conversion is seven years. Yep, seven. So How do you keep your company’s name [...]

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