subscribe to tails
 

News

» Birddog

Birddog “Digital Director” Strengthens Online Capability

Birddog welcomes new Digital Director, Oliver Budworth. Here he explains what his fancy title means and why every Birddog needs an Oli…
“Well my title has the word ‘Digital’ in it.  A decade ago, it would have probably included the term ‘New-Media’ – the term given to anything associated with the web. Back then it all [...]

Posted in Birddog, News on Wednesday, September 23rd, 2009 [No Comments »]

Nickleby Website Strategy and Relaunch

Over the past few months we’ve been working with Nickleby to review, redirect and maximise opportunities from the company’s digital assets – primarily the corporate website. Nickleby provides Facilities Management services to high street retailers and other businesses with a property maintenance requirement.
Amongst other digital initiatives, the time had come to introduce dynamic content, SEO [...]

Posted in Birddog, News on Wednesday, September 23rd, 2009 [No Comments »]

Global “e-Book” for Dragonfish

We recently told you about the Dragonfish brand development and launch materials Birddog successfully launched a few months ago. The story continues – Dragonfish came back for more this summer, this time for eBrochures.
Dragonfish needed to find a way of delivering its message to global C-Level contacts. This audience is notorious for its time-poor, difficult-to-engage [...]

Posted in Birddog, News on Wednesday, September 23rd, 2009 [No Comments »]

COLT “Ethernet in a Box” International Campaign Projects 1900% ROI

6-9% Lead generation, 30% projected increase in revenues, 1900% projected ROI and a nomination for Best International Campaign at the B2B Marketing Awards. And those are just the highlights…
How did we get there? COLT’s SME division required a centrally developed marketing campaign to bring consistency to their previously fragmented European communications, and to generate revenue [...]

Posted in Birddog, News on Wednesday, September 23rd, 2009 [No Comments »]

Brand on the Run: Social Media Demystified

At the inaugural Brand on The Run social network event, a selected forum brought a number of B2B brands together, to share experiences and discuss opportunities. No PowerPoint. One pool table. Lots of chat. Business to business. Peer to peer. Tiger beer to Tiger beer. Face to face.
On a general theme of ‘change’ discussion points [...]

Posted in Birddog, Branding, Marketing, News, Social on Monday, April 6th, 2009 [1 Comment »]

Lessons in romance & branding

‘Sir’ was somewhat amused the other day to hear his Commercial Director’s need for a recent half day holiday. Typical Birddog banter and a lesson in love.
Find out why romantic fiction is like brand building…. yes, we’ve made a link.

Posted in Birddog, News on Monday, November 10th, 2008 [No Comments »]

Birddog parties with Great Guns

Never ones to miss out on a party (or a free meal and drinks), a few of the Birddoggers were let out to play. The venue? None other than a swanky, Thames, riverside location. See the illustration of two Birddoggers. Clearly this guy wasn’t looking for work.

Posted in Birddog, News on Wednesday, October 15th, 2008 [No Comments »]

From Brazil with love, outrage and lunch

Birddog has fans all over the world. We know that. You know that. Some of them are a little more committed than others. (That’s ‘fans who are committed’ – as opposed to ‘fans who should be committed’…). We had a visit this month from the Boys from Brazil. Marcos Rittner has been following Birddog’s exploits online for literally years.

Posted in Birddog, News on Wednesday, September 17th, 2008 [No Comments »]

Barking stalker becomes Birddogger

Birddog’s newest recruit is named after the Human League’s 1981, No. 3, chart topping hit single, Tanya Love (no, really, that’s her name). In her own words, she explains what brought her over to the dark side…

Posted in Birddog, News on Thursday, July 31st, 2008 [No Comments »]