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Birddog welcomes new Digital Director, Oliver Budworth. Here he explains what his fancy title means and why every Birddog needs an Oli…
“Well my title has the word ‘Digital’ in it.  A decade ago, it would have probably included the term ‘New-Media’ – the term given to anything associated with the web. Back then it all [...]

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Over the past few months we’ve been working with Nickleby to review, redirect and maximise opportunities from the company’s digital assets – primarily the corporate website. Nickleby provides Facilities Management services to high street retailers and other businesses with a property maintenance requirement.
Amongst other digital initiatives, the time had come to introduce dynamic content, SEO [...]

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We recently told you about the Dragonfish brand development and launch materials Birddog successfully launched a few months ago. The story continues – Dragonfish came back for more this summer, this time for eBrochures.
Dragonfish needed to find a way of delivering its message to global C-Level contacts. This audience is notorious for its time-poor, difficult-to-engage [...]

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6-9% Lead generation, 30% projected increase in revenues, 1900% projected ROI and a nomination for Best International Campaign at the B2B Marketing Awards. And those are just the highlights…
How did we get there? COLT’s SME division required a centrally developed marketing campaign to bring consistency to their previously fragmented European communications, and to generate revenue [...]

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Crowdsourcing broadly means using the power of many to solve problems. The principal can be applied to any challenge where many hands can make light work. It’s a bit of a big deal. One that the B2B marketing community has thus far almost wholly ignored. Brands aren’t about guidelines or products or services, they’re about feelings. Rather than being restricted to the views of a few you can open up the brand discussion to the prospective customers.

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1. Tools to make your life easier:
Xobni – http://www.xobni.com – got 123417928347129347 emails in Outlook?  Impossible to find messages using Outlook’s dreadful search?  Xobni is here to save the day – a powerful add-on to Outlook, it indexes everything you send and receive and makes finding stuff lightning fast.
Spotify – http://www.spotify.com/en/ – for anyone who loves [...]

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Our heartbeat quickens, our pulse races, our palms and brow sweat a little… that’s the change we experience when we’re buying a new car. According to Ian Armstrong, Manager of Customer Communications at HONDA UK, the science of car buying is every bit as important as the art. HONDA isn’t leaving anything to chance. The [...]

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Well yes indeed, the Brand on the Run event certainly happened. Was everyone drinking more heavily this time, or was that just us? Either way, a jolly good time seemed to be had by all. There was even some hand-holding going on by the end of the evening. Who said B2B events were more of [...]

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Birddog has been appointed by 888 Holdings PLC  to develop and launch Dragonfish – a new brand for its B2B division. 888 is one of the world’s most popular online gaming entertainment companies, so we’re delighted to have won the pitch and to be working in such an exciting and dynamic industry.
With a name like [...]

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