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It’s possible I was wrong. It’s possible that the work didn’t answer the brief. It’s even possible that it just wasn’t good enough. But that’s not the point. The point, ladies and gentlemen of the jury, is that you have to believe. Not a little, not a lot. You have to BELIEVE with every single fibre in your body. Because no one else will. Least of all the client. Believe it, live it and hang up on any mutthafuggah who isn’t prepared to die for the cause.

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Businesses have the opportunity to communicate a message or multiple messages with their audiences every day. It’s important to communicate the ‘right’ messages, obviously. But it’s equally important to ensure that the message, however ‘right’, doesn’t just become wallpaper, repeated parrot-fashion because no one’s asked the questions, ‘why are we saying this, why do we keep saying this and what do our customers think when we keep saying this?’

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“Do you know who we are?” – He said it as if I was a complete idiot. No actually, we’ve spent the last 6 months trying to arrange this meeting because you’re so important that we needed MI5 security clearance to leave a message on your voicemail… Yes, we ‘know who you are’. But as [...]

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I stumbled out of bed, went downstairs and staggered through the Saturday morning ritual of forcing as much finely ground coffee into the espresso maker as is physically possible (at that time of day) to achieve the necessary caffeine hit required to deal with the kids’ inexplicable enthusiasm for early morning daylight which had been [...]

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So there I was attempting to enjoy a cappuchinolattemoccacoffee at the Landmark in Marylebone. I say ‘attempting’ because the ordering process was a little arduous and left me somewhat flustered. The Landmark is a great venue for off-site casual business meetings and the breakfast and mezzanine areas were being used extensively for exactly that purpose [...]

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