subscribe to tails
 

Blog

» Rant

Believe in the Concept

It’s possible I was wrong. It’s possible that the work didn’t answer the brief. It’s even possible that it just wasn’t good enough. But that’s not the point. The point, ladies and gentlemen of the jury, is that you have to believe. Not a little, not a lot. You have to BELIEVE with every single fibre in your body. Because no one else will. Least of all the client. Believe it, live it and hang up on any mutthafuggah who isn’t prepared to die for the cause.

Posted in Blog, Brand, Rant on Tuesday, August 3rd, 2010 [4 Comments »]

Communicating the Right Message

Communicating the Right Message

Businesses have the opportunity to communicate a message or multiple messages with their audiences every day. It’s important to communicate the ‘right’ messages, obviously. But it’s equally important to ensure that the message, however ‘right’, doesn’t just become wallpaper, repeated parrot-fashion because no one’s asked the questions, ‘why are we saying this, why do we keep saying this and what do our customers think when we keep saying this?’

Posted in Blog, Brand, Rant on Thursday, January 8th, 2009 [3 Comments »]

Do You Know Who I Am?

Do You Know Who I Am?

(Raising awareness is just the start)

“Do you know who we are?” – He said it as if I was a complete idiot. No actually, we’ve spent the last 6 months trying to arrange this meeting because you’re so important that we needed MI5 security clearance to leave a message on your voicemail… Yes, we ‘know who you are’. But as [...]

Posted in Blog, Rant on Tuesday, July 1st, 2008 [4 Comments »]

Pancakes & Syrup

(Business direct mail at home?)

I stumbled out of bed, went downstairs and staggered through the Saturday morning ritual of forcing as much finely ground coffee into the espresso maker as is physically possible (at that time of day) to achieve the necessary caffeine hit required to deal with the kids’ inexplicable enthusiasm for early morning daylight which had been [...]

Posted in Blog, Rant on Sunday, June 1st, 2008 [2 Comments »]

Gay Coffee?

(Which comes first – audience or differentiation?)

So there I was attempting to enjoy a cappuchinolattemoccacoffee at the Landmark in Marylebone. I say ‘attempting’ because the ordering process was a little arduous and left me somewhat flustered. The Landmark is a great venue for off-site casual business meetings and the breakfast and mezzanine areas were being used extensively for exactly that purpose [...]

Posted in Rant on Tuesday, April 1st, 2008 [2 Comments »]