Blog

The B2B industry is catastrophically unable to respond quickly to game-changing shifts in the mobile market development. It’s not a difficult (or budget-breaking) problem to solve. If you do nothing else in the next 12 months, fix your content for mobile delivery – you can do it with one call, from your mobile. And if you don’t, just remember that your customers are already engaging with those that have.

More

I was forced to concede and call the parking hotline when I parked my car. I assumed that every mobile transaction would be simple. But why on earth would life be that simple? If there had been a mobile internet application, the whole transaction could have been so much easier. Which means there’s an opportunity, and a danger, for brands engaging in the mobile space.

More