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Do you know what IoT is? Really?

By Josie CozziJosie Cozzi

The term “internet of things” is being batted about the office a lot recently. 

Do you know what IoT is? Really?

The term “internet of things” is being batted about the office a lot recently. 

B2B Brand Noise

I have a number of rules I like to remind myself of. I say, ‘remind’, instead of, ‘follow’, because I still fail to follow the rules with alarming regularity.

Facebook Ads: Just Say No

I had an interesting conversation on Twitter a few months ago on the subject of Facebook ads. Essentially, they're just an expensive way of buying 'fans'. You may as well spend your money on those sites hawking 1,000 fans for the price of a coffee. For most B2B brands, Facebook ads are simply a waste of money.