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B2B CX Bullshit

By Scot McKeeScot McKee

Before we all become lost in the B2B wankwordery of ‘alignment’ and ‘onboarding’ closely affiliated to the term, ‘Customer Experience,’ it’s perhaps important to acknowledge that the blind pursuit of customer satisfaction is complete bullshit.

B2B CX Bullshit

Before we all become lost in the B2B wankwordery of ‘alignment’ and ‘onboarding’ closely affiliated to the term, ‘Customer Experience,’ it’s perhaps important to acknowledge that the blind pursuit of customer satisfaction is complete bullshit.

B2B Brand Experience

It’s been a while since I gave the BA brand a kicking for providing a thoroughly shit customer experience. Not because the company hasn’t deserved it, but because after the last time, I’ve simply chosen to fly with other airlines.

You've Got Spam

Email. As long as there have been inboxes, marketers have been filling them up. Although it remains one of the most widely used B2B marketing tools, it is also one of the most hated by recipients (victims?). So does it still have a place, or should we finally lay email marketing to rest?

Working the B2B Crowd

Crowdsourcing, crowdfunding, crowdsurfing. Just a load of words with ‘crowd’ stuck on the front? Or are we ready to consider the B2B application of the crowd beyond abstract Kickstarter funding offers yet?