the Birddog Blog
LinkedIn is not a difficult concept to understand. The ‘World’s Largest Professional Network’. What else do you need to know? Well, you need to know about the knobheads.
Brand on the Run #jeans
10 minutes is all you have to make an impression when you’re selling denim samples to a retail buyer. At Brand on the Run®, however, we had all night to listen to John Ryder share his tales from the Rag Trade.
B2B CX Bullshit
Before we all become lost in the B2B wankwordery of ‘alignment’ and ‘onboarding’ closely affiliated to the term, ‘Customer Experience,’ it’s perhaps important to acknowledge that the blind pursuit of customer satisfaction is complete bullshit.
B2B Brand Experience
It’s been a while since I gave the BA brand a kicking for providing a thoroughly shit customer experience. Not because the company hasn’t deserved it, but because after the last time, I’ve simply chosen to fly with other airlines.