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You've Got Spam

By Philip WhitingPhilip Whiting

Email. As long as there have been inboxes, marketers have been filling them up. Although it remains one of the most widely used B2B marketing tools, it is also one of the most hated by recipients (victims?). So does it still have a place, or should we finally lay email marketing to rest?

You've Got Spam

Email. As long as there have been inboxes, marketers have been filling them up. Although it remains one of the most widely used B2B marketing tools, it is also one of the most hated by recipients (victims?). So does it still have a place, or should we finally lay email marketing to rest?

Working the B2B Crowd

Crowdsourcing, crowdfunding, crowdsurfing. Just a load of words with ‘crowd’ stuck on the front? Or are we ready to consider the B2B application of the crowd beyond abstract Kickstarter funding offers yet?

Power To The People!

A friend recently gave me a book on the so-called ‘Golden Age’ of advertising in the 1950s and ‘60s. Light-hearted ribbing from the straight-laced financier to the Mad Man pushing crayons in the creative industry. Yet, flicking through the ads of yesteryear, you realise how far brand marketing world has evolved.

B2B Journey Brands

In a recent trip to Milan to address an international group of business leaders, I asked the great and the good gathered in the room to raise their hands if they had a LinkedIn account. Almost all of them raised their hands.