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The Long Talk

By Scot McKeeScot McKee

There’s a gap between B2B marketing organisations seeking something new, but ordinary, and those hoping to achieve something altogether different.

The Long Talk

There’s a gap between B2B marketing organisations seeking something new, but ordinary, and those hoping to achieve something altogether different.

My Bit on the Side

I don’t do it often, only when I can find the time, 15 minutes here, 10 minutes there. It rarely – if ever – lasts longer than that. A whole hour? I wish! I guess the rest of my team know what I’m up to, but we don’t talk about it. Not now, not yet. 

Creative Thought

We tell ourselves we are being creative in B2B marketing. We give ourselves awards for creativity. We try to be creative. But few really think creatively.

Suits You

The Kray twins. Breathing exercises to quell the inner dragon. Blind dates in LA. Finger flexing and right brain/left brain determinators. Offcut smuggling. Saying nice things unconditionally. Tony Blair. The quirktastic Union Club. Tom Cruise. Quality mini toad in the holes. The Rolling Stones. Fabulous company. Anthony (Psycho) Perkins. Beer.