the Birddog Blog
Your Free B2B Gift
‘Hi, I’m part of the Google Cloud Platform (GCP) team. Because you were invited to participate in an exclusive program with GCP, we recently sent you a package via FedEx and wanted to make sure you didn’t miss it...’
In an age of unlimited B2B marketing content and endless opportunity to capture data, how do you protect your brand and where do you draw the line? Where are the boundaries? What should and shouldn’t be posted?
Saving The B2B Budget
The phone was still ringing at Birddog HQ. I finally snatched the handset from the cradle and recognised a familiar, though not altogether welcome, voice on the other end of the line.
Brand Positioning for the C-Suite
“Why do we need to position our brand?” the CEO asked me. “We already have a brand, why do we need to reposition it?”