the Birddog Blog
B2B User Experience v B2B User Journeys
Anyone who has spent any time in B2B marketing will have encountered the trauma of deciphering user journeys from user experience. But what’s the difference? What do they even mean and are they all just bollocks?
The Apprentice - The One That Got Away
It’s that time of year again. Prokofiev’s 'Dance of the Knights' stirs, the pinstripes are donned, and the catchphrases fly with reckless abandon. Yes, BBC’s The Apprentice has returned. But the question is, “What can Brand Marketers learn from the show?” Surprisingly, quite a lot.
B2B Keynote - Social in Business iWIN Forum 2015
The Worshipful Company of Insurers. It doesn’t exactly spring to mind as the vanguard of B2B social media, so imagine my surprise when I was asked to discuss ‘Social in Business’ at the Worshipful Company’s #iWINsocial forum.
The 4 Second Brand
As I floated in the pool minding my own business (as British legends are prone to do on holiday), an American fellow poolside vacationer was determined to convey his entire life story starting with the most recent event and working progressively backwards without pausing to draw breath (as Americans are prone to do).