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Creative B2B Copy

By Scot McKeeScot McKee

Anyone in B2B marketing can write a list product functions, but it takes an artist to narrate fiction. It’s easy to identify the need for creative B2B copywriting, but not so easy to switch from mundane product description to distinctive brand communication…

Creative B2B Copy

Anyone in B2B marketing can write a list product functions, but it takes an artist to narrate fiction. It’s easy to identify the need for creative B2B copywriting, but not so easy to switch from mundane product description to distinctive brand communication…

Your Free B2B Gift

‘Hi, I’m part of the Google Cloud Platform (GCP) team. Because you were invited to participate in an exclusive program with GCP, we recently sent you a package via FedEx and wanted to make sure you didn’t miss it...’

Image Consent

In an age of unlimited B2B marketing content and endless opportunity to capture data, how do you protect your brand and where do you draw the line? Where are the boundaries? What should and shouldn’t be posted?

Saving The B2B Budget

The phone was still ringing at Birddog HQ. I finally snatched the handset from the cradle and recognised a familiar, though not altogether welcome, voice on the other end of the line.