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Facebook Ads: Just Say No

By Katie CantonKatie Canton

I had an interesting conversation on Twitter a few months ago on the subject of Facebook ads. Essentially, they're just an expensive way of buying 'fans'. You may as well spend your money on those sites hawking 1,000 fans for the price of a coffee. For most B2B brands, Facebook ads are simply a waste of money.

Facebook Ads: Just Say No

I had an interesting conversation on Twitter a few months ago on the subject of Facebook ads. Essentially, they're just an expensive way of buying 'fans'. You may as well spend your money on those sites hawking 1,000 fans for the price of a coffee. For most B2B brands, Facebook ads are simply a waste of money.

Content Marketing Isn't Working

I hear heavy sighs and watch shoulders drop as another piece of content fails to set the world on fire. The content looks good, but the sales targets are still the sales targets and the marketing team still seems to be having little impact on conversion. Sound familiar?

What if Twitter Shut Down Tomorrow?

Look into the future. Imagine it’s the year 2020. You and your company have been toiling away at social media marketing for years. You have a back catalogue of original content across Twitter, Facebook and LinkedIn that Random House would be envious of, a community hanging on your every word. And then, it all goes dark.