the Birddog Blog
B2B Brand Experience
It’s been a while since I gave the BA brand a kicking for providing a thoroughly shit customer experience. Not because the company hasn’t deserved it, but because after the last time, I’ve simply chosen to fly with other airlines.
You've Got Spam
Email. As long as there have been inboxes, marketers have been filling them up. Although it remains one of the most widely used B2B marketing tools, it is also one of the most hated by recipients (victims?). So does it still have a place, or should we finally lay email marketing to rest?
Working the B2B Crowd
Crowdsourcing, crowdfunding, crowdsurfing. Just a load of words with ‘crowd’ stuck on the front? Or are we ready to consider the B2B application of the crowd beyond abstract Kickstarter funding offers yet?
Power To The People!
A friend recently gave me a book on the so-called ‘Golden Age’ of advertising in the 1950s and ‘60s. Light-hearted ribbing from the straight-laced financier to the Mad Man pushing crayons in the creative industry. Yet, flicking through the ads of yesteryear, you realise how far brand marketing has evolved.