the Birddog Blog
The Stupid Corner
Communication remains a mysterious art in B2B marketing. Small companies too focused on product functionality. Large corporates too obsessed with jargon. Neither help the customer nor improve brand awareness.
The Moral Compass
I’ve discovered that I have a moral compass after all. It was a bit of a surprise, frankly. I thought I was a complete and utter B2B marketing hardass, but it turns out I’ve grown a conscience.
We’re a nosey bunch. We love to get glimpses into others’ lives, to see what makes them tick and what they are really like deep down inside. We’re exactly the same in the world of B2B marketing too. Before a business is going to part with its hard-won budget, it will naturally want to get under the hood of your company or product and see if it stands up to scrutiny.
The Ocean Cleanup
It takes quite a lot to impress me these days. But when a young inventor decides to remove (and recycle) millions and millions of tonnes of plastic from the world's oceans, I confess to being impressed.