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Take Me To Church

By Scot McKeeScot McKee

A friend and business colleague invited me for a beer. It's a recurring theme. We meet, we drink, we talk shit for a while. I'm familiar with that part. It was being compared to a B2B marketing religion that threw me a little.

Take Me To Church

A friend and business colleague invited me for a beer. It's a recurring theme. We meet, we drink, we talk shit for a while. I'm familiar with that part. It was being compared to a B2B marketing religion that threw me a little.

The Wisdom of Puddles

What a time to be alive. Only a few days into 2016 and some brave Geordie pioneers had harnessed the full might of the internet… to livestream a puddle. A sight those lucky enough to witness will tell their grandchildren about. They might also mention how it taught us the true power of B2B social media.

The Other Face of Gill Sans

Adultery, incest and bestiality combined with a hypocritical life of religious piety. Eric Gill, the creator of the Gill Sans typeface certainly left his mark on the world of sculpture, art and design. But what will he be remembered for? Designing one of the most iconic typefaces of the 20th Century, or shagging his dog?

Subtext. Minimalism. B2B Marketing?

Paris, 1923. Ernest Hemingway theorises: “If a writer knows enough about what he is writing he may omit things he knows – and the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though he had stated them.” Not the most conventional start to a B2B marketing blog, but stick with it…