the Birddog Blog
Case Study: Stirring the City
At 5am on a cold October Monday morning in 2012, a high-intensity guerrilla marketing campaign kicked into action. Birddog hit the streets of London to deliver thousands of cups of gourmet branded coffee. Read the how, what, why and the results of the now award winning live-event campaign.
Best Live Event Marketing 2013
Last night Birddog attended the annual B2B Marketing Awards, hosted and organised by the always lovely, if not slightly inebriated team at B2B Marketing.
Positioning and Messaging Strategy in B2B
B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer an excuse.