the Birddog Blog
Working the B2B Crowd
Crowdsourcing, crowdfunding, crowdsurfing. Just a load of words with ‘crowd’ stuck on the front? Or are we ready to consider the B2B application of the crowd beyond abstract Kickstarter funding offers yet?
Power To The People!
A friend recently gave me a book on the so-called ‘Golden Age’ of advertising in the 1950s and ‘60s. Light-hearted ribbing from the straight-laced financier to the Mad Man pushing crayons in the creative industry. Yet, flicking through the ads of yesteryear, you realise how far brand marketing world has evolved.
B2B Journey Brands
In a recent trip to Milan to address an international group of business leaders, I asked the great and the good gathered in the room to raise their hands if they had a LinkedIn account. Almost all of them raised their hands.
People know a B2B legend when they see one. But to be a Guide Dog Legend, takes a lot of hard work and patience...