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The Emotional Brand

By Scot McKeeScot McKee

In a recent B2B Marketing article, Digital Content Manager Jessica McGreal investigated the trend towards ‘emotional’ branding as part of a B2B marketing strategy. So are we finally making progress towards more creative and emotional communications in B2B? Well, yes, and no.

The Emotional Brand

In a recent B2B Marketing article, Digital Content Manager Jessica McGreal investigated the trend towards ‘emotional’ branding as part of a B2B marketing strategy. So are we finally making progress towards more creative and emotional communications in B2B? Well, yes, and no.

In Content Marketing, Sharing is Caring

There is an amazing change happening in B2B marketing right now that is going to disrupt the entire industry. It’s a burgeoning specialism that your organisation is going to want know about. It’s called Content Marketing...have you heard of it?

Lateral Thinking: It's Important but it's Not Easy

Everyone who has ever worked in marketing has, at one point in his or her career, been told to ‘think outside the box’. Annoying business jargon left over from the management consultants of the early 80s, people tend to cringe when they hear it rather be inspired but, as cliché as it seems now, the notion is founded on an important concept – lateral thinking.