the Birddog Blog
Polishing the Content Marketing Turd
As the Media Age gives way to the Content Age, B2B marketing priorities are changing. Or at least they should be. We have prefixed the widely accepted terminology of, ‘marketing’, with the word, ‘content’.
Social Media for Business Just Got Personal
Let me guess at what stage most of you in the B2B marketing world are at in terms of your personal social media efforts...
The End of the Beginning
It’s the end of the beginning...sort of. Last week was certainly a delegation of logistical and critical tasks. The final deadline meant an incredible rush to ensure all was in place before we found ourselves promptly ejected from our studios at the 5pm deadline on Friday.