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Creative Thought

By Scot McKeeScot McKee

We tell ourselves we are being creative in B2B marketing. We give ourselves awards for creativity. We try to be creative. But few really think creatively.

Creative Thought

We tell ourselves we are being creative in B2B marketing. We give ourselves awards for creativity. We try to be creative. But few really think creatively.

Suits You

The Kray twins. Breathing exercises to quell the inner dragon. Blind dates in LA. Finger flexing and right brain/left brain determinators. Offcut smuggling. Saying nice things unconditionally. Tony Blair. The quirktastic Union Club. Tom Cruise. Quality mini toad in the holes. The Rolling Stones. Fabulous company. Anthony (Psycho) Perkins. Beer.

A Beginner's Mindset

A beginners mind set refers to having an attitude of openness, eagerness, and lack of preconceptions when learning a new subject or trying something out for the first time. A beginner’s mind set is essential to creative industries. 

B2B Black Friday

Not familiar with the ‘busiest shopping day of the year’? Black Friday is the day after Thanksgiving. A 24-hour sales blitz nestling between Thanksgiving and Christmas in the US calendar of, ‘Other Reasons to Shop’.