the Birddog Blog
Saving The B2B Budget
The phone was still ringing at Birddog HQ. I finally snatched the handset from the cradle and recognised a familiar, though not altogether welcome, voice on the other end of the line.
Brand Positioning for the C-Suite
“Why do we need to position our brand?” the CEO asked me. “We already have a brand, why do we need to reposition it?”
B2B My Sexy Face
“I came across your agency and I was really impressed with your page, it occurred to me that the conversations we’ve been having in-house is how we make our cloud “sexy.” Please let me know if this is something Birddog can help with.”
No Sh1t, Sherlock
“Good artists copy, great artists steal.” Pablo Picasso claimed nothing creative is ever truly new. As we discussed the series finale of ‘Sherlock’ the other day, we were inclined to agree.