Nickleby – FM with attitude

Nickleby is a leading Facilities Management and Maintenance company based in Hampshire, UK, providing a number of core services including Managed FM, Maintenance Support, Maintenance Services and a unique Software Solution, Emergense.

Nickleby’s aim is to do for commerce what the tractor did for agriculture: helping clients maximise the value they achieve from their maintenance spend. Already appointed by some of the UK’s leading brands, Nickleby was keen to extend their own brand’s awareness through online channels – as a serious offering within the Facilities Management industry. Nickleby wanted to communicate its brand to a new audience in the online space. Enter Birddog.

In March 2010, Birddog launched the new Nickleby website, positioning the company as more than just maintenance management experts. Birddog was enlisted to create the ultimate platform for generating brand awareness and lead generation, following a previous rebranding project.

Birddog created Nickleby’s website with user-centred design at the core, boasting savvy development and a bespoke CMS. Nickleby’s brand values, visual identity and tone of voice now combine consistently across the site with a clear and compelling call to action on every single page. The new site has driven the Nickleby brand forwards within an online market that is growing significantly year-on-year.

Since the site’s launch, Nickleby has been building a successful online reputation through the linking of social media, blog posts, a Twitter feed and a team dedicated to the Nickleby brand, achieving some of the fantastic results below.

Results: