Comments on: Crowdsourcing for B2B Marketing http://www.birddog.co.uk/2009/08/crowdsourcing-for-b2b-marketing/ We add value to businesses with the creative delivery of Brand Strategy through Digital Channels. Mon, 14 May 2012 14:57:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scot http://www.birddog.co.uk/2009/08/crowdsourcing-for-b2b-marketing/#comment-118 Scot Tue, 03 Aug 2010 10:08:53 +0000 http://www.birddog.co.uk/?p=2253#comment-118 Thanks Stuart - that's an interesting perspective on 'live' crowdsourcing. I suspect we're all more willing to share online where the stakes aren't too high. Online crowdsourcing actually attracts those prepared to collaborate and avoids the 'I'll show you mine if you show me yours' mentality. Good luck with your events. :-) Scot Thanks Stuart – that’s an interesting perspective on ‘live’ crowdsourcing. I suspect we’re all more willing to share online where the stakes aren’t too high. Online crowdsourcing actually attracts those prepared to collaborate and avoids the ‘I’ll show you mine if you show me yours’ mentality. Good luck with your events. :-) Scot

]]> By: Stuart http://www.birddog.co.uk/2009/08/crowdsourcing-for-b2b-marketing/#comment-117 Stuart Sat, 31 Jul 2010 01:41:18 +0000 http://www.birddog.co.uk/?p=2253#comment-117 I have organized and executed several B2B IT Collaboration hosted crowdsourcing leadgen events. Some get it others do NOT want to help anyone. Many do not feel comfortable sharing anything. Ironically 50% of sales reps have not made quota in 5 yrs (www.csoinsights.com) study and event budgets have been cut, BUT C levels prefer face to face LIVE events to meet suppliers and peers. So some reps bring 10 guests and others do zip! Biggest offenders - the biggest companies! The smaller firms bring guests to share. Collaboration and B2B crowdsourcing takes time to build trust and many will never feel comfortable. (but others will and benefit) regards, Stuart (from Toronto) I have organized and executed several B2B IT Collaboration hosted crowdsourcing leadgen events. Some get it others do NOT want to help anyone. Many do not feel comfortable sharing anything. Ironically 50% of sales reps have not made quota in 5 yrs (www.csoinsights.com) study and event budgets have been cut, BUT C levels prefer face to face LIVE events to meet suppliers and peers. So some reps bring 10 guests and others do zip!

Biggest offenders – the biggest companies! The smaller firms bring guests to share.

Collaboration and B2B crowdsourcing takes time to build trust and many will never feel comfortable.
(but others will and benefit)

regards,
Stuart (from Toronto)

]]> By: admin http://www.birddog.co.uk/2009/08/crowdsourcing-for-b2b-marketing/#comment-116 admin Sat, 15 May 2010 15:09:10 +0000 http://www.birddog.co.uk/?p=2253#comment-116 Thank you Jo - welcome to our world. Good use of the 'G' word too. In parentheses as well, "gurus" - eww. :-) S x Thank you Jo – welcome to our world. Good use of the ‘G’ word too. In parentheses as well, “gurus” – eww. :-) S x

]]> By: Jo Porritt http://www.birddog.co.uk/2009/08/crowdsourcing-for-b2b-marketing/#comment-115 Jo Porritt Sat, 15 May 2010 08:01:21 +0000 http://www.birddog.co.uk/?p=2253#comment-115 Firstly, so happy to have found you and your work, because there aren't enough people like you just telling it like it is.... Secondly, you use the word "twat" The latter interests me even more than the points you make about B2B Crowdsourcing (and yes, I am an advocate of that too) because I, for one, am SICK TO DEATH of so called social media or new media people spending all their time on Twitter/Facebook/LinkedIn talking to more so called social media people about how they think SM should work, how we should measure it, how we should do this, or that, or the other..... If you are one of those so called "gurus" the answer is simple, and Birddog's posts reiterate that....could you all please stop being TWATS yourselves and do us and our industry a favour and just get out of your egotistical box and DO THE WORK.....yes I'm going off track but hey, that's how I roll. Big Up Birddog for just simply telling it like it is :) Firstly, so happy to have found you and your work, because there aren’t enough people like you just telling it like it is….

Secondly, you use the word “twat”

The latter interests me even more than the points you make about B2B Crowdsourcing (and yes, I am an advocate of that too) because I, for one, am SICK TO DEATH of so called social media or new media people spending all their time on Twitter/Facebook/LinkedIn talking to more so called social media people about how they think SM should work, how we should measure it, how we should do this, or that, or the other…..

If you are one of those so called “gurus” the answer is simple, and Birddog’s posts reiterate that….could you all please stop being TWATS yourselves and do us and our industry a favour and just get out of your egotistical box and DO THE WORK…..yes I’m going off track but hey, that’s how I roll.

Big Up Birddog for just simply telling it like it is
:)

]]> By: admin http://www.birddog.co.uk/2009/08/crowdsourcing-for-b2b-marketing/#comment-114 admin Wed, 12 May 2010 09:24:49 +0000 http://www.birddog.co.uk/?p=2253#comment-114 Thanks for the article Clarissa - I think you're absolutely right. The challenge, for now, is to encourage the majority of the b2b market (predominantly smaller companies) to divert budgets from their traditional communications channels into (untried) crowdsourcing initiatives. To achieve that we need to give them quick, easy and value based solutions. Those solutions are available, as you say, but finding the brands willing to change is likely to remain difficult for a while yet. Keep going though - we'll get there! :-) S Thanks for the article Clarissa – I think you’re absolutely right. The challenge, for now, is to encourage the majority of the b2b market (predominantly smaller companies) to divert budgets from their traditional communications channels into (untried) crowdsourcing initiatives. To achieve that we need to give them quick, easy and value based solutions. Those solutions are available, as you say, but finding the brands willing to change is likely to remain difficult for a while yet. Keep going though – we’ll get there! :-) S

]]> By: Clarissa - blurGroup http://www.birddog.co.uk/2009/08/crowdsourcing-for-b2b-marketing/#comment-113 Clarissa - blurGroup Tue, 11 May 2010 15:42:38 +0000 http://www.birddog.co.uk/?p=2253#comment-113 Hi ! I strongly believe in the power of Crowdsourcing. However, it is crucial to note that crowdsourcing in order to get the most out of it is not a simple process. But I guess with the right resources and people in place it is a rather useful technique for research, development, gaining insights, etc.......in order to help your company to improve and nourish for the future and the long run. The past has shown that big brands are already using internal as well as external crowdsourcing in order to further develop their businesses......hence more heads= more creativity. Since your article focuses on B2B Crowdsourcing I thought this article "How B2B Brands Should Use Crowdsourcing" http://ow.ly/1JDOA might be interesting for you...... Let me know what you think All the best, Clarissa Hi !

I strongly believe in the power of Crowdsourcing. However, it is crucial to note that crowdsourcing in order to get the most out of it is not a simple process. But I guess with the right resources and people in place it is a rather useful technique for research, development, gaining insights, etc…….in order to help your company to improve and nourish for the future and the long run.

The past has shown that big brands are already using internal as well as external crowdsourcing in order to further develop their businesses……hence more heads= more creativity.

Since your article focuses on B2B Crowdsourcing I thought this article “How B2B Brands Should Use Crowdsourcing” http://ow.ly/1JDOA might be interesting for you……

Let me know what you think

All the best,
Clarissa

]]> By: Mark http://www.birddog.co.uk/2009/08/crowdsourcing-for-b2b-marketing/#comment-112 Mark Fri, 14 Aug 2009 13:46:11 +0000 http://www.birddog.co.uk/?p=2253#comment-112 Take a look at Imaginatik (http://www.imaginatik.com/). Interesting company - interesting CEO too in Mark Turrell - and helping organisation's tap into the collective creative thinking of their employees to solve specific issues. But whichever way you do it, it's got to be a good thing, right? Take a look at Imaginatik (http://www.imaginatik.com/). Interesting company – interesting CEO too in Mark Turrell – and helping organisation’s tap into the collective creative thinking of their employees to solve specific issues.

But whichever way you do it, it’s got to be a good thing, right?

]]> By: Andy Bryant http://www.birddog.co.uk/2009/08/crowdsourcing-for-b2b-marketing/#comment-111 Andy Bryant Fri, 14 Aug 2009 11:19:57 +0000 http://www.birddog.co.uk/?p=2253#comment-111 Crowdsourcing in B2B marketing - sure... I'm also a believer that there's gotta be something to this, but it's difficult to nail down what would make sense to crowdsource. The obvious examples are logo, or naming designs - where a company puts out a brief, and waits for the results - then picks a winner; but they're really a sub-type of the larger concept. I'm exploring crowdsourcing a new name for my personal blog... http://andybryant.squarespace.com/blog/2009/8/9/crowdsourcing-a-new-name-for-this-site.html Couldn't we also consider viral video distribution as a sort of community crowdsourcing? The community is picking up your content, and spreading it far and wide... however generally they're not re-mixing it. There have to be some better examples here... Andy. Crowdsourcing in B2B marketing – sure… I’m also a believer that there’s gotta be something to this, but it’s difficult to nail down what would make sense to crowdsource. The obvious examples are logo, or naming designs – where a company puts out a brief, and waits for the results – then picks a winner; but they’re really a sub-type of the larger concept. I’m exploring crowdsourcing a new name for my personal blog…
http://andybryant.squarespace.com/blog/2009/8/9/crowdsourcing-a-new-name-for-this-site.html

Couldn’t we also consider viral video distribution as a sort of community crowdsourcing? The community is picking up your content, and spreading it far and wide… however generally they’re not re-mixing it.

There have to be some better examples here…

Andy.

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