http://www.birddog.co.uk/2009/01/b2b-blogging-direct-or-indirect-marketing/ We add value to businesses with the creative delivery of Brand Strategy through Digital Channels. Tue, 07 Feb 2012 16:20:40 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.birddog.co.uk/2009/01/b2b-blogging-direct-or-indirect-marketing/#comment-91 Scot Thu, 19 Mar 2009 11:41:54 +0000 http://www.birddog.co.uk/?p=1395#comment-91 <a href="http://smartspin.wordpress.com/" rel="nofollow">Sharmin</a> - You're right, there's a fine line between explaining and doing. As professionals we should ideally be expected to offer expertise that enables us to 'do'. Some people require more explanation than others which is to be expected, but if all we're being asked to do is 'explain' again and again, the commercial balance shifts to pure consultation which the client doesn't always want to pay for. That being the case, they should go to a library to ask their questions and when they don't like what they find, they should discuss it with the book cover. I, for one, would be a lot happier with that outcome. :-) S Sharmin – You’re right, there’s a fine line between explaining and doing. As professionals we should ideally be expected to offer expertise that enables us to ‘do’. Some people require more explanation than others which is to be expected, but if all we’re being asked to do is ‘explain’ again and again, the commercial balance shifts to pure consultation which the client doesn’t always want to pay for. That being the case, they should go to a library to ask their questions and when they don’t like what they find, they should discuss it with the book cover. I, for one, would be a lot happier with that outcome. S

]]> http://www.birddog.co.uk/2009/01/b2b-blogging-direct-or-indirect-marketing/#comment-90 Sharmin Wed, 18 Mar 2009 21:57:02 +0000 http://www.birddog.co.uk/?p=1395#comment-90 It's a blessing you didn't win the account. Just think: you'd have to spend half the budget explaining and justifying your strategy. Not worth it. Like most marketing "managers", this one sounds like a marketing co-ordinator. It’s a blessing you didn’t win the account. Just think: you’d have to spend half the budget explaining and justifying your strategy. Not worth it. Like most marketing “managers”, this one sounds like a marketing co-ordinator.

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